So it’s important to know which specific words to avoid like the ones listed by the Digital Training Institute.īut for an even more comprehensive list, check out these 438 email spam trigger words from Automational.īesides the name of the sender, it’s the only thing a recipient has to go on when deciding whether it’s legit or not and whether they should open it.Ĭonvince and Convert even says, “ 69 percent of email recipients report email as spam based solely on the subject line.”īesides steering clear of trigger words, there are some other subject line best practices you’ll want to follow to keep your emails out of the spam abyss. If they notice questionable “trigger words,” it’s a red flag and you’re email is likely to be sent to spam even if you have the best of intentions. Saying things like “Double your income!” or “You’re a Winner!” is a surefire way to gain unwanted attention from those filters. You’re Using Spam Trigger WordsĪutomational explains, “Email spam filters still look at the content within your email to decide whether it goes into the spam folder of your customer’s inbox.” box that you can use in lieu of your home address. In this case, your best bet is to get a P.O. The ones who most commonly make this mistake are the small business owners who work out of their home simply because they don’t want to have their home address advertised to the masses. It doesn’t have to be conspicuous, it just has to be there. Here’s an example from t-shirt printing company Skreened.
So you’ll notice that nearly all legit businesses include their physical address toward the bottom of each email. It’s all about having some degree of traceability. Otherwise, you’re not following their requirements and your email could be marked as spam. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.” This can be your current street address, a post office box you’ve registered with the U.S. This may be surprising to some email marketers.īut the FTC also states, “Your message must include your valid physical postal address. In other words, you must clearly state who you are (or who your company is) and not include any inaccurate information that could mislead someone.įor example, the sender information on my email might say “Emil from Sleeknote.” 3. “Your ‘From,’ ‘To,’ ‘Reply-To,’ and routing information-including the originating domain name and email address-must be accurate and identify the person or business who initiated the message.” Here’s what the FTC has to say about the sender information. Or in a worst-case scenario, you could be subject to a fine. Otherwise, there’s a good chance that it will end up as spam.
So email addresses should only be added when someone willingly opts-in. Not only is it unethical, it’s ineffective and can potentially land you in some hot legal water.
It should go without saying, but you should never buy a list of emails or obtain them through any other unscrupulous means. The first rule of email marketing is to always have permission before sending an email. So this is definitely something to be aware of, especially if you’re new to email marketing.
#EMAIL KEEPS GOING TO JUNK FOLDER IPHONE MAIL HOW TO#
Some areas it touches on include not using deceptive email subject lines, including a physical mailing address, telling recipients how to opt-out, and honoring opt-out requests.Ĭonsidering the fact that violations can carry penalties of up to $41,484, you’ll want to be knowledgeable about the ins and outs of the CAN-SPAM Act.īesides the ugly potential penalties, failing to comply with these requirements could get your emails sent to spam. It’s fairly short but will quickly get up to speed. This highlights the main requirements and outlines non-compliance issues that can get you into trouble. If you’re unfamiliar with it, I recommend taking a look at the CAN-SPAM Act compliance guide from the FTC. This is a law that was enacted back in 2003 and sets national standards on commercial email. You Have Incorrect Spelling and Grammar The CAN-SPAM Actįirst, let me briefly touch on the CAN-SPAM Act. You’re Sending Emails to Inactive Addressesġ0. There’s a Large Image with Minimal Textĩ. The 10 Most Common Reasons Why Emails Go to Spamħ.